Website monetizing

Website monetization is the process of converting existing traffic being sent to a particular website into revenue. Pay per click (PPC) is one of the most popular ways of monetizing a website. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing.

Pay per click advertising

Pay per click, otherwise known as PPC, is a marketing strategy put in place by search engines and various Advertising networks. PPC advertising works by placing an advert, usually targeted by keywords either on search results or relevant websites.^[1]

Banner advertising

Banner advertising consists of placing a graphical banner advertisement on a webpage. The role of this banner is to catch the eye of incoming traffic to the page, enticing readers to click the advertisement. This form of monetization is implemented by both affiliate programs and Google Adsense.^[2]

Typical web banner, sized 468×60 pixels.

Banner Ad Types

Banner ads come in various shapes and sizes and are sized according to pixel dimensions.^[3] Typical banner sizes include:

• Leaderboard 728 x 90
• Banner 468 x 60
• Skyscraper 120 x 600
• Wide Skyscraper 160 x 600^[4]

Affiliate programs

Affiliate programs are another popular way of monetizing existing website traffic. By joining a business' affiliate program, any searches for products within that business' catalog may earn affiliates anywhere from 1–75% commission on each referred sale through their website.^[5][6]

See also

• Advertising network
• Affiliate marketing
• Pay per click

References

1. ^ https://www.google.com/adsense/static/en_US/PublisherTools.html?sourceid=aso&subid=ww-en-et-storefrontEN_v2_PubSolLink&medium=link
2. ^ http://www.marketingterms.com/dictionary/banner_ad/
3. ^ http://computer.howstuffworks.com/banner-ad2.htm
4. ^ "Google AdSense Ad Formats". https://www.google.com/adsense/static/en_US/AdFormats.html?hl=en_US&gsessionid=4tVkKayJcpP_xzfIWS7Lqg. Retrieved 2009-10-11. 
5. ^ http://www.clickbank.com/promote_products.html
6. ^ What is Affiliate Marketing? http://www.wisegeek.com/what-is-affiliate-marketing.htm

External links

• HowStuffWorks: "How Banner Ads Work"